Eighty guests, one date, one list
Max and Marie marry on 12 October. Eighty people want to give something, but they only partly know each other: relatives from both sides, colleagues, the circle of friends from university. Every one of them faces the same question, and none of them can talk it over with the others.
The wedding is the occasion gift registries were invented for. Nowhere else do so many givers meet one recipient, and nowhere else is the damage as visible when the coordination is missing.
80
guests with the same link
Why here of all places
What happens without a list
Without a list a wedding goes wrong in three ways, and all three cost you as the shop real money.
- Given twice
- Two aunts buy the same toaster. One of them goes back – a return that is not a complaint and costs money all the same
- Not given at all
- The guest knows nothing and reaches for an envelope. The revenue happens nowhere, least of all with you
- Given wrong
- The right idea in the wrong colour, the wrong size, the wrong quantity. That is the return that comes most reliably
- The address question
- Whoever wants direct delivery has to give eighty people their address. Most couples do not and carry the parcels themselves instead
A gift registry resolves all four at once, and without anybody having to make a phone call. The state sits on the wish, the quantity adds up, the address stays hidden.
The list itself
Thirty-six wishes, a few of them more than once
This is the page behind the link on the invitation. An extract – the states sit on every wish, and they change the moment somebody buys.
| Wish | Quantity | Price | State |
| Espresso machine | 1 | 449.00 € | Gifted |
| Table linen for twelve | 1 | 189.00 € | Currently reserved |
| Wine glasses | 6 | 24.00 € each | 2 of 6 available |
| Cast iron roaster | 1 | 139.00 € | Available |
| Forged knife block | 1 | 229.00 € | Available |
| Towel set | 4 | 34.00 € each | Gifted |
| Voucher towards the honeymoon | 8 | 50.00 € each | 5 of 8 available |
| Trees for the garden | 1 | not in this shop | Already taken on |
Two rows say more than the others. The voucher, eight times at 50 € each, is the route by which money gifts run through your shop instead of into an envelope – every guest takes as many shares as they like. And the trees are not something you sell; they are on the list anyway, so that two guests do not both drive to the nursery.
What this occasion turns on
The date is not decoration
At a wedding almost everything hangs on a single date, and the plugin takes it seriously.
- Before
- The list counts the days down. Fourteen days before the date a mail reminds them of the wishes still open – that is the mail that brings in the latecomers
- After
- The list accepts no more gifts. Whoever tries anyway learns it in the cart, not after the order
- The reservation
- Expires if nobody buys. The wish becomes free again by itself instead of staying blocked until the wedding
- The thank-you note
- Three days after the date the shop reminds the couple. Thanks go through the shop, without addresses being exchanged
What you set up for it
Four places, then it fits
The defaults already carry this case. These four are worth setting deliberately.
- A purchase counts from order status
- Completed out of the box. With a lot of payment in advance, better earlier, otherwise a wish stays in limbo for a long time – see Setting up
- Allow reserving
- Gives guests time to talk to each other before they buy
- Theme "wedding"
- Gives the list a colour and a symbol so it looks like a celebration and not like a form
- Gift options
- Wrapping paper and a greeting card, for a surcharge if you want – at a wedding almost everybody takes them, and that is the extra revenue that happens nowhere else
What a guest sees on the page and how the cart behaves is in the chapter Gifting.
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